“Goofus licenses his company’s logo to other companies whose practices and motives are unknown so that he can make an extra profit Gallant values the trust that his customers place in his company.” “Goofus markets his products as ‘green’ even though he buys many materials from unregulated offshore factories Gallant only sells products that meet rigorous standards for responsible environmental stewardship.” Gallant believes all passengers are entitled to a good flying experience.”
“Goofus believes that only frequent passengers on his airline have the right to expect good service. What if Goofus and Gallant outgrew their permanently juvenile forms and became grown-up executives faced with contemporary ethical decisions? How might they decide when they aren’t guided by flowcharts, formulas, and sophisticated software, but rather when answering the question, “what is the right thing to do?” I always ask myself “What would I do?” While I don’t think I’m as flagrantly selfish as Goofus, I’m clearly socially and ethically maladjusted next to Gallant’s consistent kindness, thoughtfulness, and sense of fair play. Reading Goofus and Gallant is a great dose of reality on days when I’m feeling totally ethical. (A quote from a 1960 Highlights: “Goofus turns on the television when there are guests whenever guests arrive, Gallant turns off the television at once.”) The text is presented as captions below simple drawings that illustrate the action. For those who may not be familiar with Goofus and Gallant, the Highlights Magazine feature contrasts how two children-Goofus, who is bad, and Gallant, who is good-make divergent ethical choices when faced with the same set of circumstances.
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